推⼿文化(TeoiSau Culture)是综合性的⽂化艺术机构, 致力于开展不同区域之间的⽂化艺术交流。旗下拥有四个品牌:Jazz Improvise Meeting Festival(爵士即兴音乐节)、ChoP Festival(砍音乐节)、We Play! Records、Neo Sound(离 骚)。
 
Brand identity for TeoiSau Culture, an art organization that is focusing on the communication between different regions. Jazz Improvise Meeting Festival, ChoP Festival, We Play! Records and Neo Sound are the four main sections for TeoiSau.

2M2 Art Direction Co., 舒曼艺术指导公司设计了 TeoiSau 推手的形象识别, 我们采⽤“推手”的粤语发⾳音“TeoiSau”作为推⼿文化的 英⽂文名,新的形象将“推手” 的中⽂名连结为一体,构建了 TeoiSau 推⼿文化的整体识别。新形象清晰表明 TeoiSau 推手⽂化的愿景:推动不同区域⽂化的交流与融合。新形象获 Tokyo TDC 2015优 异奖。
 
This identity is designed to inspire artists and audiences with an experimental and fresh oriental look. The word “TeoiSau” comes from the pronunciation of Cantonese, which means pushing hand. 2M2 team takes the concept of pushing hand and combines it with the Chinese character to deliver the message of the brand philosophy, that TeoiSau wants to be the bridge for different regions. It is also an honor that this project won a prize in 2015 Tokyo TDC.

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TEOISAU

Client _ TEOISAU / CULTURE / ART
Service _ Brand Identity
Design At _ 2M2 ART DIRECTION
Art Direction _ Lingyuan Wang
Typography _ Michael Wang
Graphic Design _ Lingyuan Wang
Photography _ Michael Wang / Wuke
2015