SKYWORTH 创维作为全球最大的智能电视品牌之一,面对数字时代,需要全新的定位以与其竞争对手形成区隔。2M2 Art Direction Co., 舒曼艺术指导为其开发了全新的品牌定位及市场定位,并以以“Go ahead 前行”为理念衍生出标志与 VI 视觉系统,在感官上将 SKYWORTH 创维呈现为一个时尚现代、充满科技想像、令人过目不忘的国际智能科技品牌。

SKYWORTH Skyworth is one of the world’s largest smart TV brands. In recent years, Skyworth has continuously surpassed people’s expectations and used its entrepreneurial spirit to inspire target users to pursue their dreams. In the new era, new positioning is needed to differentiate it from its competitors.

通过由内向外的改变,我们以精准的品牌表达方式及沟通体系,使品牌在中国的辨识度和销售都有所增长。2018 年 6 ⽉品牌形象转型升级至今,持续跑赢国内彩电行业:2018“双十一”创维销量增长 37.4%。而在北美地区,SKYWORTH 公认为成长最快的中国消费电⼦品牌之一。

SKYWORTH Skyworth is one of the world’s largest smart TV brands. In recent years, Skyworth has continuously surpassed people’s expectations and used its entrepreneurial spirit to inspire target users to pursue their dreams. In the new era, new positioning is needed to differentiate it from its competitors.

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SKYWORTH

Client _ SKYWORTH GROUP
Service _ Rebranding / Interior Design
Design At _ 2M2 ART DIRECTION
Art Direction _ Lingyuan Wang
Strategy _ Odin Zhang / Pool
Typography _ John Wu
Graphic Design _ Ji Dehui
2017-2018