茶在堂，原名为一壶茗茶，创立于2003年，是深圳最大的“滇红”及“福今”茶业的经销商。2012年成为今大福深圳总代理。茶在堂从创立之初起一直信奉将最好的茶带给消费者，同时致力推广中国的茶文化。经过7年的品牌经营，产品广受客户的喜爱。
 
2M2 ART DIRECTION CO. developed a brand identity system for TEA TALK, a tea merchant in Shenzhen. TEA TALK established in 2003, the largest merchant for “Dianhong”（dark tea）and “Fujin”(Pu’er tea).

2M2 ART DIRECTION 舒曼艺术指导重新定位了茶在堂的品牌精神：提供最为优质的产品，让更多的人了解茶文化的精髓，且更新了品牌名称、品牌标志，并将唐陆羽的《茶经》结合传统文本格式融入到品牌视觉体系。空间环境体验也结合茶的行业属性进行调整。更新后的品牌形象，得到客户高度认可，同时在业界引起广泛关注。
 
2M2 team refined the story, philosophy, and identity behind TEA TALK. The new visual system is coherent with the atmospheric aesthetic of Chinese tea culture. The visual layout system is inspired by Chajing written by Yu Lu, the oldest book about tea culture in China.
 
Also, the 2M2 team designed an overall experience for the retail space experience for the customers. The development gains good feedback in the industry.

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TEATALK

Client _ TEATALK
Service _ Art Derection / Branding / Interior Design
Design At _ 2M2 ART DIRECTION
Art Direction _ Michael Wang
Strategy _ LingYuan Wang / Yeson Ye
Design Director _ LingYuan Wang
Graphic Design _ Asura Zhong / Ningmei Wang
Account Manager _ Yeson Ye

2009