OJESH
欧洲优雅护肤传奇
 
OJESH欧娅诗，欧洲轻奢护肤品牌，旨在为全球女性缔造自然美丽的护肤传奇。
 
2M2 Art Direction Co.,舒曼设计基于这一品牌核心，精心设定了欧娅诗品牌的品牌基调及设计方法。
 
OJESH, a leading European skincare corporation, also a caring brand for females and nature.
As creatives, we respect our clients and take care of every detail as for a beloved friend of ours.
It was a marvelous working experience with OJESH.

2M2 Art Direction Co., 精心优化了OJESH 欧娅诗的中英文字标，令标志气质时尙优雅。充满艺术气息的曲线，完美展现了OJESH 欧娅诗的品牌基调。
 
独具匠心的印记，从瑰丽的教堂花窗中蕴育而生，并巧妙地将品牌名称“O”、“J”融入其中，塑造品牌精致美学印记。

On the basis of the original logo, the strokes of the font are emphasized to increase the visual effect. The proportion of the letter J has been adjusted to make it more rational. And the inclination angle of the letter S is optimized, which has the unique beauty of female curves and is visually more stable. Simplified font ratio data, highlighting the clear and concise logo. The overall letter arc of the Logo is more natural and smooth, which is in line with the concept of the light luxury skin care brand.

从品牌字体、色彩，影像基调至文具、包装、品牌发布会，2M2 Art Direction Co., 精心设计了OJESH欧娅诗品牌的每一个接触点的用户体验，以更好地传递OJESH欧娅诗的品牌特质：轻奢 时尚 优雅 艺术。
 
There Are Multiple Ways To Deliver A Brand Philosophy To The Audience. Through The Use Of Stationary Applications, Ojesh Illustrates The Traditional European Culture. For The Actual Production, Please Follow Our Production Guidelines And The Paper Material Suggestions.

2021年9月23日，OJESH欧娅诗在中国杭州西塘良壤酒店隆重发布全新品牌暨产品，受到业界及时尚媒体的广泛关注，并获时尚杂志《VOGUE》专文报道。
 
On September 23, 2021, OJESH grandly released its new brand and products at the Liangyang Hotel in Xitang, Hangzhou, China. It received extensive attention from the industry and fashion media and was reported by the fashion magazine “VOGUE”.

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OJESH
THE EURO LIGHT LUXURY BEAUTY REBRANDING

Client _ JASSEN GMBH
Service _ BRAND STRATEGY / POSITIONING /
BRAND IDENTITY SYSTEMS (CI/VI) /
INTERACTION AND EXPERIENCE DESIGN (UI/UX)
Design At _ 2M2 ART DIRECTION
Art Direction _ Michael Wang
Strategy _ LingYuan Wang
Design Director _ LL
Graphic Design _ LL / JINGFENG CAI
Illustration _ POLY HU / LL
Account Manager _ YVONNE TAO
Photography © TONG QING / YU XINGLONG
Motion Graphic _ JingFeng Cai

2018-2019