ROOT EGO
Simple for Young

ROOT EGO：自在简约男装品牌
去繁就简，给自我开根号。

ROOT EGO=给自我开根号，聚焦“FOCUS ON THE GOOD”的生活状态，探寻简约、温度、多元的穿搭提案，还原自我、生活、世界应有的自在。在根号下解出，自在生活的自我。

ROOT EGO = Comfortable and minimalist menswear brand.
Simplify the complicated, and root for yourself.
 
ROOT EGO = Root for yourself，we concerned about the life status of “FOCUS ON THE GOOD”, looking for simple, warm, and diverse outfit proposals to restore the state of being at ease that self, life, and the world should have. Under the square root to find yourself who living at ease.

何谓EGO？如何探索？
 
设计师从自我认知的三个阶段：Element 本我，Expresson 自我，Evolution 超我，通过三个E系列的产品，探索EGO 的三种存在。

What is EGO? How to explore?
 
From the three stages of self-knowledge: Element id, Expression ego, Evolution superego, designers through this three E series product to explore the three existences of EGO.

ROOT=开根号，一段简化的过程
EGO=自我，一个复杂的集合
 
2M2 ART DIRECTION CO.,舒曼设计简化了RE 的信息结构，优化了基于Helvetica Condensed bold 的字体标志的细节，赋予品牌简洁中性、质感的视觉风格。

ROOT= Root sign, a simplified process
EGO = Self, a complex collection
 
2M2 ART DIRECTION CO, simplifies the element structure of RE, optimizes the details of the font Logo which based on “Helvetica Condensed bold”, and gives the brand a minimalist, neutral and textured visual style.

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ROOT EGO
YOU WHO LIVE FREELY

Client _ ROOT EGO
Service _ BRAND STRATEGY / POSITIONING /
BRAND IDENTITY SYSTEMS (CI/VI) /
Design At _ 2M2 ART DIRECTION CO.,
Art Director _ Michael Wang
Strategy _ LingYuan Wang
Design Director _ Michael Wang
Graphic Design _ LIU QIN / TSAI
Account Manager _ Becky Zhuang
Motion _ LILIZ
Photography _ XIEDE XUAN