随着中国不断增长的年轻单身群体,婚恋产业已经认识到了这些客户的需求并且以极快的速度在线下增设门店。在这个高度竞争的行业中,一个成功的品牌需要的不仅仅只是功能性来吸引这个日益增长的又很有要求的客户群体。
 
ZhenAi.com is a dating site for marriage. Love is the best companion for marriage.

乘我们风华正茂,让我们在时光中携手漫步,细数所有亲眼所见的美好事物,成为彼此一生最美的旅程…生命本身是一段旅行,对于正在相爱或正在寻找爱的人来说,爱是最好的旅程:基于共同的兴趣,互相欣赏,互相激发,包容彼此的优缺点,携手面对各种问题,共同留下美好的回忆。
 
Since then, our partners take an important role in our life journey. ZhenAi.com figured out that as a dating app, online service is not enough for the market, hence they decided to run a special space for their users.

2M2DESIGN舒曼设计撷取了珍爱网ZhenAi.com的首字母“Z”、“ A”作为珍爱网的线下空间形象。从Z到A寓示着爱的旅程:在茫茫人海中,众里寻他千百度,蓦然回首,灯火阑珊之间,遇上那个他或她,开启彼此珍爱的旅程。
 
2M2 team hopes that couples who meet here can take each other’s hands to walk from A to Z, similar to our client’s name, from the beginning to the end. We take the idea of the A-Z journey to visualize the identity and the interior design.

____
Z — A SPACE

Client _ ZHENAI.COM
Service _ Brand Identity / Interior Design
Design At _ 2M2 ART DIRECTION
Creative Director _ LingYuan Wang
Strategy _ Michael Wang / Yeson Ye / Tao Yuan
Graphic Design _ Xii Qing / Asura Zhong / Zhou Quan
Film Cutter _ Zheng Chengrong
Interior Design Director _ LingYuan Wang
Interior Design _ Lingyuan Wang / Yeson Ye
2016